Pure Heart^® is a symbol that expresses your deepest feelings of gratitude to loved ones, close friends or anyone who has touched your heart in a special way. For all those times they were there for you, all those years of unquestioning trust and love-there are no words to express how thankful you really are to have them in your life. Words are not enough.  

Pure Heart^® is a fairly new brand which launched in January, 2011 in approximately 15 independent retail stores. Today, we have a presence in over 60 stores and growing, with new doors and reorders quickly. It is selling as a brand, and has become a collectible line with our retailers.